Designing a logo is the
next step after naming a company and creating a tagline or tagline that begins
to develop your brand. Company logo designs are at the core of corporate identity by defining and symbolizing
who you are and where you fit in. The vision of the logo is thought many times
when selecting the name and thinking about the iconic symbol that accompanies
the name. But how will consumers react? Do you need a symbol or graphic element
or just a text logo? What will provoke the emotional response that will make
consumers remember the logo and that with products such as clothing makes them
wear it? Awareness, acceptability for being fresh / aesthetically pleasing, and
proven performance are the driving force.
aesthetically pleasing begins with the name, the logo design, and then the
brand's message of the promise to meet your expectations.
The logo design
incorporates what you do, who you are, and how you want consumers to remember
you. Text Logos, Symbolic Logos, Illustrative Logos - How Do You Determine What
Will Work Best?
Guidelines for designing a logo
1. Text logos.
These logos focus on the font of the logo and have no graphic design elements
outside of the choice of font. Google. There is no symbol or graphic design
element in their logo, allowing them to add certain elements for holidays or
2. Symbolic logos. Graphic elements that visually reflect an aspect of the
business. A plumber who incorporates a plumber's pipe in a letter of his name
or a lawyer who has the scale or hammer next to his name. Before you even see
the name, you see the graphic element that tells you what they do.
Illustrations/characters tend to focus on a mascot or part of the business that
consumers can associate with. An insect or spider or an insect repellent
company. This causes something negative but positive: he does not want them in
These logos combine a logo font along with a graphic design element to give the visual image of what you do.
The design of a business
logo should also determine where the logo will be rendered. A company that
strictly online has fewer challenges in logo fonts, but sometimes more in
colors as the display settings change color. A product must take into account
the color, the font of the logo, invert the logo to match where it is being
reproduced, and develop graphic standards for how the corporate identity will
be represented. Determining how you want consumers to see and recognize your
business is the driving force behind the logo design.
Iconic logos are the
simplest form of logo design. They generally represent a single, simple symbol
that signifies a particular aspect of the business. Iconic logos are the most
common form of logos, so much so that most of the common logos we see in our
day-to-day lives are iconic. Although iconic logos are very simple to build and
manufacture, they are very difficult to design despite their simplicity. The
designer must analyze the requirements of the company and create a unique
symbol that signifies a particular aspect of the company that the company wants
to represent. Although it may sound simple, designing an iconic logo requires
experienced and professionally trained designers who can conceptualize symbols
based on company inputs and specifications, considering all the pros and cons
of a particular symbol as a company logo.
Although iconic logos
are simple in construction, they have a huge impact on the audience. Iconic logos
often become the identity of the company. Here are some examples of iconic
Advantages of iconic/symbolic logos
The development process
takes less time compared to an illustrative logo, so it is cheaper compared to
the illustrative logo. Symbolic logos can be printed in the smallest sizes
without any difficulty. It is easier for the audience to visually absorb the
logo and remember the logo longer. The iconic logo can be easily printed with
spot colors. The iconic logo is also perfectly printed in black and white
without losing its identity. Create an exclusive and unique identity for the
company. The iconic logo can be easily edited and produced in various colors.
It can be easily embroidered on company shirts.
Cons of iconic logos
It is not as visually
effective as an illustrative logo. It is very difficult to create a unique
symbol. It requires a good catch line or catchphrase to effectively explain the
concept. It can look like clip art if it is not designed efficiently.
Illustrative logos are
more complex logo shapes. An illustrative logo is a detailed and much more
complex graphic representation of one or more important aspects of a business.
Opposite to iconic logos, an illustrative logo is highly detailed
and is not easily retained in the audience's brain. There is a particular
category of business where Illustrative Logo is best suited. Actually, this
depends on the target audience of the company. Oftentimes, companies that
offer services such as casinos, restaurants, coffee shops, games, travel,
recreation, adventure sports, etc. They opt for an illustrative logo design to
connect with their customers. Illustrative logos are highly detailed and
eye-catching. Because illustrative logos are very detailed, it is very easy for
the customer to understand what products or services the company offers,
although a very professional logo designer is required to balance an
illustrative logo. There are several ways a business can take to create an
Using a pet
A mascot is a unique
character that is created for a company, event, person, show, etc., to
represent a particular set of products or services offered by the company. It
can be an animal, a human being, an object, etc. An illustrative logo can be
created using a custom-created mascot or character, which, through their
actions, represents a particular aspect of a company for which the logo has
Advantages of an illustrative logo
Since this is a detailed
graphical representation, various aspects of a business can be easily
explained, provided the designer is experienced enough. It is visually more
attractive compared to the symbolic icon/logo. The minor possibilities of
copycats as an illustration generally represent a particular scenario. Various
variations of the character can easily be created to represent another aspect
of the business. It looks great when printed on company t-shirts and other
accessories. Most effective when encouraged. Cons of an illustrative logo